Online Reputation, Credibility & Branding
The most powerful form of advertising has been, and always will be, “Word of Mouth”. With the power of the Internet it is even more important. People buy from people not websites. Your online credibility and branding is built on your website. Your businesses value proposition and online brand reputation must clearly communicated online.
Marketing Sherpa research teaches us that “clarity trumps persuasion” when communicating your company’s value proposition online
Managing Your Online Reputation and Credibility with Content
People buy from other people, not websites
Creating a positive reputation and credibility in the offline world of networking is accomplished via the process of building Know, Like and Trust with prospects. This is achieved through many face-to-face meetings and conversations.
Marketing Sherpa research indicates that the most successful websites reduce visitors’ feelings of “friction and anxiety”. Your positive online reputation and credibility is built by prominently displaying such things as membership in the Better Business Bureau, Free shipping, money-back guarantees and Safe and Secure data protection.
And above all, create highly targeted and relevant content that gives real value and substance to your target audience. The use of video, webinars, social bookmarking, forums and email all go a long distance in paralleling our offline relationship building activities. When there is trust and your content is engaging, educational and entertaining social media platforms can spread it virally. It’s word of mouth marketing on steroids.
We recommend that you use audio, video written testimonials and proactively solicit online reviews to increase your online reputation and credibility and improve the chance of your visitor becoming your customer.
Build You Online Reputation and Credibility thru Social Media
Distributing your content in social media channels such as blogs, YouTube, LinkedIn, Facebook, Squidoo, Hub Pages, Flickr and many more will stimulate conversations that will build your online word of mouth marketing and your online reputation
We can provide you with online marketing solutions that are tailored to your overall online business objectives. Contact us today for your FREE Internet Business Analysis. 866-462-7456
