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Paid Search Marketing

Paid Search Marketing – Pay-Per-Click (PPC)

You may know about the need for search engine optimization (SEO), the process whereby you help your website appear higher in a search engine’s rankings for certain keywords. This is an “unpaid” search — you don’t pay anything to the search engine to appear higher. But remember that there are marketing strategies for paid search as well. And the most powerful of these strategies, popularized by Google, is the pay-per-click (PPC) advertising model.

The basic component of Paid Search (PPC) is a four-line piece of ad copy. You can arrange for a search engine to display the ad prominently for certain keyword searches. If the user clicks on the ad to be brought to your offer or information, you pay a small fee to the search engine. WSI has developed successful PPC campaigns for our clients for many years, and we are eager to speak with you about your PPC needs.

Paid Search Leads to Ultra Targeted traffic and Higher Conversions

We have found Paid Search (PPC) to be a particularly effective tool for small business owners. Why? Here are the advantages:

Targeted Demographic

Because PPC ads only appear with associated keywords, you are assured of a visitor who is explicitly searching for the product or service you’ve associated with the ad. As you can imagine this is extremely valuable, as you are likely to have a higher conversion rate.

Budget-Conscious

You can spend as much or as little for the “click-throughs” of your PPC campaign. WSI can help you strike the proper balance between PPC marketing and your other digital marketing efforts.

Economical

Closely related to budget control is the fact that you only pay for PPC when a visitor clicks. The action of clicking lets you know that your visitor is interested in what you have to offer.

WSI can help you navigate your PPC campaign, including optimizing your ad copy, setting a budget, determining which mix of platforms to advertise on, initiating keyword research, and determining a schedule.

Contact us today for more information about our PPC services.

 

Why Use Paid Search Marketing?

Paid Search Marketing (PPC) is the best way to find new customers is to make sure they can find you when they are ready to purchase your product or service.

  • Would it be nice for your ad to appear when customers are searching for you?
  • Would it be nice to know that someone visited your website?
  • Would it be nice to have a real chance to lower your cost of acquiring a new customer?

Yellow Pages. The #1 consumer directory in the country used to be the place. Yellow pages were the resource for finding a vendor.  And essentially every business was listed in the Yellow Pages at one time or another.  

But everything wasn’t rosy. With Yellow Pages, like all display advertising, it’s very difficult to connect the dots from ad to sale. How many businesses knew if anybody even saw their ad in the Yellow Pages?

Good news! Today there is a way to know when somebody sees your ad and it’s called… Paid Search advertising (PPC)

 In paid search marketing (PPC), businesses purchase keywords used to find their  products or services. When prospects enter keywords, like “used car” or “mortgage broker,” relevant search ads appear. You are advertising when and where prospects are at the critical point of their buying cycle.

  • Powerful
    After email, searching is the second most popular use of the Internet. Using search engines people research, compare, find, and buy the products and services they want; a web presence has become essential for many businesses.
  • Cost-effective
    Paid Search Marketing (PPC) has become incredibly popular because it is results-driven. You only pay your bid amount if a customer actually clicks your ad. You don’t pay anything to be displayed on the page.  
  • Measurable
    With simple tools, paid search marketing can have extremely measurable results. You can track how many people came to your website, how long they stayed, what pages they looked at, and even whether they made any purchases, dialed your phone number or completed a form. You can quickly measure the leads generated by search using customized special offer  advertising, as well as how many of those leads you’ve converted to customers as a result of your online efforts.
  • Relevant
    A well-written search ad can be very attractive to consumers looking to find information quickly. 60% of prospects will click a link that is on the first page of search results rather than continue to a second or third page. Pay Per Click (PPC) advertising puts your business up front, where people can see it.

Consumers will often use a search engine to identify and compare product and service options before making a decision.  Search advertising gives you the opportunity to present consumers with advertisements based on what they’re looking to buy. A well written copy encourages them to click your ad instead of unpaid search results, which are often less relevant.

We make Paid Search (PPC advertising) easier for you. We have the knowledge and technology to work with all of the major search engines, select keyword phrases, optimize your bids, and much more. We help you attract leads and ultimately customers….at an affordable price.

Allow our Google and Yahoo trained professional staff to setup and manage your complete campaign. We handle it all:

  • Keyword phrase research - Discover and develop hundreds or thousands of keyword phrases for you
  • Competitor analysis – Learn what your competitors are doing!
  • Website review – Find out what a visitor will think about your site…and fix it right away if necessary!
  • Landing page creation – Don’t land on your Home Page – create a focused page directly related to your advertising!
  • Conversion tracking and Analytics – What’s happening on your site?  We’ll find out!
  • Web Analytics Reporting - Monthly reports and regular consulting services can be included!
  • Budget Management – Spend what you want, measure what you spend, find out what you earn!

We can provide you with the relevant Paid Search Marketing (PPC) services that are tailored to your overall online business objectives.  Contact us today for your FREE Internet Business Analysis.  866-462-7456