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Search Engine Marketing

 

Success Starts with Being Found Online By Your Prospects & Customers

Before search engine marketing became the phenomenon that it is, people would depend on the good old phone book to discover goods and services. While the method is similar, the medium has changed, and being discovered as an organization is now all about being considered “relevant” and an “authority” by the major search engines such as Google, Yahoo!, and Bing.

A new industry was born made up of search engine marketing companies such as WSI.  Our Search Engine Marketing services include:

1. Competitive Keyword Research and Analysis

Keywords are the foundation of any search engine marketing campaign.  Keywords are the phrases we  all put into the search engines when we are trying to fine and answer to a question or a solution to a problem (ie how do unclog a drain, best pizza in New York, who is the 5th president of the US?) Keywords are the clues we give the search engines so they can help us find the information we need. Therefore, it is very important to generate an inventory of “buying” keywords that you include in the quality content published on your website and on the other web platforms where you publish your content.

The search engines find the content, indexes the content in accordance with your keyword “theme” and then hopefully rewards you with high organic search engine rankings when they deliver the search results to the searcher .

2. On-site Meta Data Optimization and Linking Architecture

Page titles, description tags and keyword tags are in the HTML code  included on each page of your website.  When this meta data is optimized it helps the search engines determine the theme of the content and accurately classify it in their massive index.  Our search engine marketing experts  make sure the keywords are placed in the meta tags so that the search engines can see that the meta data is supports the content on the page.

3. Local Search Optimization

Yellow pages are no longer the first place shoppers go to research a purchase.  The majority of web searches are focused on finding local products and services. therefore , your company needs to take control of your local web presence.    It’s now about building your local online identity. We call it Digital Data Management.  Here’s how we go about it:

  • Claim and complete your Google Places, Yahoo Local and Bing Local listings
  • Submit your company to 100+ local business directories (industry-specific and geo-targeted related)
  • Start a proactively promoting online customer review
  • Build volume of citations

4. Pay Per Click (PPC)

Also known as ” Paid Search” Marketing because you can pay to get 1st page visibility on the search engines.  With PPC advertising you only pay when someone clicks on your ad and sees a page on your website, often called a “landing page”. You can control the amount you spend each day, the time of day your ads show and your ad position.  The cost per click (CPC) is determined by the level of advertiser demand for each keyword.  Here is some criteria that goes into determining the price for the CPC:

  • The larger the search volume and
  • The better the keyword converts
  • The higher the demand. 
  • The higher the demand for a keyword, the higher the CPC

We’ve helped companies big and small discover the secrets to appearing high on the list of organic search results for keyword phrases most closely related to their business. And that’s where our  friendly SEO experts come in.  Our certified SEO experts will work with you to develop a list of the keyword phrases which will most impact your bottom line and get you results. From there, through content creation strategies and Search Engine Marketing (SEO) techniques, we’ll make sure your business is in the best possible position to get found on the Internet.

After all, no matter how fabulous your website is, it’s only effective if your website GETS FOUND!

And for those companies depending on local traffic around the world, our locally-based SEO experts, from around the world, have the culture, language, and region-specific knowledge you can depend on. Global, local, large, small, and no matter the industry — We can be your digital marketing partner and successfully mange your search engine marketing.